About Maria Frering
The Maria Frering jewellery store was born as part of the slow fashion movement, which is gaining prominence in the international fashion market.
The brand’s common thread is bronze, present in the life of its creator since she fell in love with the world of jewellery. With its strong yet light presence, the metal mirrors the carioca spirit.
But we can’t talk about Cariocas without talking about colour, can we? It is at this point that Maria Frering introduces a distinctive approach to jewellery: the union of colourful embroidery with precious stones.
About the embroidery
The art of embroidery and the art of jewellery have gone hand in hand since the dawn of history — each bringing its own significance to personal adornment. So when thread becomes intertwined with metal, a marriage of years of tradition takes place, and a completely new piece of jewellery is born.
Here is the invitation to explore this new universe. Discover the world of meticulous hand embroidery, dive into the rainbow formed by amethysts, topazes, citrines and garnets, and create your own work of art that emerges from the intersection of these two worlds.
About the creative process
Maria Frering’s focus is to create unique pieces that highlight the connection between embroidery and gems. To achieve the desired result, inspiration comes from the most diverse places. The trajectories and traces of different artists are constant sources of influence, alongside musical styles, food, and even personal stories.
The metal works like an étamine fabric, and for this each hole is millimetre-planned so that the embroidery technique is flawless. As no thread can pass incorrectly through the structure, the linings of the pieces are assembled using extremely precise methods to ensure a perfect fit.
A collection, from conception to launch, takes about a year to complete. Each step is guided by an attention to detail that transforms a piece into a jewel.
Our embroidery on metal started with roots in cross-stitch, but soon developed into a unique technique that moulds itself to the curves of the jewellery’s surface and adapts to its rigidity.
In the beginning, the embroidery was done by the designer herself — Maria Frering — but with the increase in demand, the brand began to rely on a Rio-based social business for support.
Today, the brand works with two social businesses for embroidery, as well as a number of individual artisans who contribute on a freelance basis.
